Ever wondered why there’s a lot of demand for SEO executives on the job sites. Do you want to become an SEO expert and don’t know about career opportunities in SEO? If yes then don’t worry because today I am going to discuss few reasons why you should choose a career in SEO in 2021 and about the SEO opportunities.
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WHAT IS SEO?
The word SEO stands for Search Engine Optimization that is the process of generating traffic in your website through organic ways. It is the process of ranking your website in different search engines like Google, Bing, etc. Quality content and engagement are key factors in improving your SEO performance and ranking your website organically.
What Are The Reasons of Choosing a Career in SEO in India and Abroad?
There are many reasons why to choose SEO as a career. Let’s discuss some of them in detail.
There is a massive demand for SEO services in India as well as in outer countries. So, SEO is certainly a very good career opportunity. As we all know every business whether it is small or large needs SEO to rank their business pages or websites in Google or any other search engine. Nowadays, everyone is using a search engine to search for any specific query or relevant information.
If a websites rank in Google definitely they will get a huge amount of traffic in your website which in turn you will get more leads and ultimately sales of product or service.
For this reason, every company requires an SEO professional. So, if you become an SEO expert there are many chances that, you could get a job in the SEO field. As of 2021, there will be huge SEO career opportunities in India.
HOW DO I GET A JOB IN SEO?
After learning SEO skills practically you can get a job in any SEO or Digital marketing agency or company. SEO is action-oriented work so it is better not to waste money and time by doing any course for learning. For example, you cannot learn to drive a car or any other vehicle just by going through YouTube videos, the same is implemented in a digital marketing course. So, it’s better to learn SEO practically to crack your interview for any SEO job than to go through different courses.
The best way to learn digital marketing skills or SEO skills is by joining any company as an intern or else you can apply for SEO Jobs as a fresher in any company portal or job portal. You will get a salary according to your experience, knowledge, and skills.
SEO OPPORTUNITIES IN INDIA
The career in SEO is vast in 2021. You can directly apply for SEO jobs in the job portals like Naukri, Indeed, Shine, etc to get SEO jobs in your preferred location. As there is a huge vacancy for search engine optimization jobs for fresher and experienced.
There is no age limit to learn SEO and also there is no qualification required for SEO career opportunities. If you have good SEO knowledge and skills and you can easily implement it practically you can directly apply for SEO jobs in India.
If you’re a housewife, a student, or a retired person, you can also do search engine optimization jobs from home. You can choose SEO career opportunities as a freelancer. SEO jobs have a wide scope to work from anywhere. This is the biggest advantage of choosing a career in SEO.
You can also start your own digital marketing agency. Many companies in India and abroad outsource their SEO or digital marketing projects to the agency to rank their websites and promote their brands or product in search engines or social media to generate traffic and leads.
WHAT SKILLS ARE REQUIRED TO BECOME AN SEO EXPERT?
The following skills one should have to start a successful career in SEO.
Become perfect in SEO skills:
To get an SEO job you need to make sure that you have perfect SEO knowledge and you can implement it practically as well. You should know how the search engine works, how to optimize a website to rank successfully, image optimization, SEO processes like on-page SEO, off-page SEO, and technical SEO. Moreover, to become a perfect SEO expert you should also be aware of using winning local SEO strategy for some business websites. Also, you should be well versed with terminologies of SEO like keyword research using tools, blackhat SEO, whitehat SEO, creating backlinks, or any other term related to SEO. And the most important quality an SEO expert needs to have is that they shouldn’t follow SEO myths spread by others. You should also have basic knowledge of WordPress and basic graphic designing.
Improve writing skills:
You should be perfect in writing skills to start your career in SEO. You should know how to write a Meta description, page titles, canonical tags, blogs, and articles. It’s not necessary to write all of the content manually, you can also hire an SEO writer but an SEO expert must determine which articles would be better for your site and how to optimize the content so that it ranks higher in Google.
Learn web analytics and SEO tools:
You should know how to make perfect SEO reports from various sources like Google Analytics, Google search console, and Semrush. You should learn how to use SEO tools like Ubersuggest, Ahrefs, Grammarly, etc and plugins like Yoast and all relevant plugins require in SEO.
The above-mentioned skills are very mandatory to start your career in SEO. To get successful SEO jobs, you have to prove to your clients or employers that you can improve their website ranking. A company or SEO agency will not hire you on basis of your qualification, but with your experience of ranking a website and generating traffics. So start learning SEO practically, build your own website, pick up a niche and start researching keywords.
FAQ’S
Freelancer SEO expert charges their own price; it depends upon their clients and budget. It may vary from $1500 and above with 10 to 15 keywords. Otherwise, as an SEO specialist in any company, the SEO specialist salary will vary from company to company and also as per your experience. SEO career salary for fresher starts from 15K to 20K monthly.
No, SEO does not require any coding skills. You should know the effective usage of keywords and implement them for successful website ranking.
Yes, you can learn SEO on your own by going through youtube videos and online tutorials available on google. For that, you require website hosting and niche to get started. Also, you should know to implement your SEO knowledge and skills practically. Without practice, it’s of no use to learn SEO. The best way to learn and start your career in SEO is to join any company or small startup as an intern for 3 to 6 months.
