What Is SEO and How It Works In [2021] | Search Engine Optimization

If you are a blogger, a business owner, or new to this industry then you might surely hear about what is SEO and how important it is in this field.

And if you have always wondered about what is SEO and how it works then this article is definitely for you because today we are going to cover up each and everything you need to know about SEO in this article. So, just stick your eyes to this article till the end.

What Is SEO?

The term SEO stands for (Search Engine Optimization). It is a process by the use of which a site ranks as high as possible n Google.

For example, when you type something in Google like “Marketing” you could see different results on Google’s page. That’s how SEO works its main work is to improve the rankings of your websites.

Three Types of SEO

There are the three types of SEO which you should look after in our site in order to get a good ranking, they are;

1.On-page SEO

On-page SEO refers to the changes you made on the interior side of your site like change in design, write SEO optimized article, etc.

2.Off-page SEO

Off-page SEO deals with the exterior factors essential for your site to rank in a particular keyword like Link building, etc.

3.Technical SEO

Technical SEO deals with the technical factors essential for your site to rank in a particular keyword like indexing, crawling, rendering, etc.                                                                  

Why is SEO Important?

A study of billion of search results states that while searching something on Google 25% of peoples click on the first result appeared on Google.

 It’s obvious that after searching something on Google most of us will never hover over to the 20^th or 30^th page and click the results. Most of us will be clicking the articles found on the first or most probably the second page.

In this context, we can say that if you didn’t do SEO to your site then there are fewer chances that your site would rank on the first or second page. And if your site won’t rank on the first or second page then you will be receiving less traffic and most importantly if your site gets less traffic your earnings would be less.

Now, I guess you might be having some idea about how important SEO is.

Benefits of doing SEO on your site

SEO is a very important factor and there are a lot of benefits of doing SEO on our site, some of them are listed below;

1. Your Site’s traffic starts increasing
2. Your business starts getting a good reputation among the market.
3. If you are selling something then your product starts reaching numerous peoples.
4. You don’t need to pay for any ads for reaching the top.
5. You don’t have any competition now because you are on the top.

Three kinds of SEO

Here are the three kinds of SEO which peoples follow to avail

Good ranking in search engine.

1. White hat SEO: This is the most genuine kind of SEO which mostly focuses on organic ways to get good traffic and a good ranking.
2. Black hat SEO: This kind of SEO is the direct opposite of White hat SEO because it doesn’t uses a good way to rank instead tries to find some negative ways. Search engines hates black hat SEO.
3. Grey hat SEO: It is a kind of SEO which uses both white hat methods as well as black hat methods. It can neither be considered as a good form of SEO nor a bad form of SEO. But some big SEO agencies suggest us not to use Grey hat SEO.

Where can I learn SEO for free?

SEO is a very vast topic it needs very much dedication and hard work to learn SEO. There are thousands of paid courses available in the market on SEO.

But trust me things which you are going to learn by paying your money could also be learned for free and there are many free methods available on the market to learn SEO which we are going to discuss here.

1. You can read the blogs of many websites like Backlinko, Neil Patel, SearchEngineJournal or you can also take the help of our blog.
2. You can follow many YouTube channels like Simplilearn, Edureka, etc to learn SEO.
3. Many free video courses are available on platforms like Udemy, Coursera, etc whom you can follow to learn SEO for free.
4. You can take the help of many EBooks and whitepapers.

Career opportunities in SEO 

There’s a great demand for SEO experts in most companies. If you are planning to learn SEO then you are on the right way just start learning it. You should definitely start learning SEO from today because today there’s s lot of craze in the companies about SEO experts and I am damn sure that this will increase in the future so it’s the right time to start your SEO journey.

Here are some of the career opportunities in the field of SEO.

• You can apply for a job in a company
• You can work as a Freelancer in different platforms like Fiverr, Upwork, etc.
• You can build a site and do your own site’s SEO and earn.
• You can own an SEO agency and work for your clients as well.

Conclusion

I hope that now after reading the full article you won’t be having any doubts about what is SEO and how does SEO works. Follow our blog to know more about SEO and other kinds of stuff.

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